Basic marketing a marketing strategy planning approach

Basic marketing a marketing strategy planning approach

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Bibliographic Details
Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome Edmund Jerome, Cannon, Joseph P. Edmund Jerome
Format: Book
Published: Boston McGraw-Hill Irwin 2011
Edition:18th ed
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxix, 746, [41] p. ill. (some col.) 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780073529950 (alk. paper)
0073529958 (alk. paper)

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