Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message

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Bibliographic Details
Main Author:	Kolb, Bonita M.
Format:	Book
Published:	Amsterdam Butterworth-Heinemann/Elsevier 2008
Subjects:	Marketing research > Marketing Nonprofit organizations > Marketing Nonprofit organizations > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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