Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message

Saved in:

Bibliographic Details
Main Author:	Kolb, Bonita M.
Format:	Book
Published:	Amsterdam Butterworth-Heinemann/Elsevier 2008
Subjects:	Marketing research > Marketing Nonprofit organizations > Marketing Nonprofit organizations > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-422554
020	#	#	\|a 9780750687607
020	#	#	\|a 0750687606
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.2 \|b .K657 2008
100	1	#	\|a Kolb, Bonita M.
245	1	0	\|a Marketing research for non-profit, community and creative organizations \|b how to improve your product, find customers and effectively promote your message \|c Bonita Kolb
260	#	#	\|a Amsterdam \|b Butterworth-Heinemann/Elsevier \|c 2008
300	#	#	\|a x, 276 p. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research \|x Marketing
650	#	0	\|a Nonprofit organizations \|x Marketing
650	#	0	\|a Nonprofit organizations \|x Research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422554
964	#	#	\|c BOK \|d HM
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|