Strategic Management for Hospitality and Tourism

Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality...

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Bibliographic Details
Main Authors: Okumus, Fevzi (Author), Altinay, Levent (Author), Chathoth, Prakash (Author)
Format: Book
Published: NEW YORK Routledge 2010
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Summary:Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations.
Physical Description:xiv, 333 pages illustrations 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780750665223
075066522X