MASS COMMUNICATION THEORIES EXPLAINING ORIGINS, PROCESSES, AND EFFECTS

• Main Author: DeFleur, Melvin L 1923- Melvin Lawrence (Author)
• Format: Book
• Language: English
• Published: Boston Allyn & Bacon 2010; Boston 2010
• Subjects: Mass media; Communication
• Online Access: Click Here to View Status and Holdings.

A selection of topics that are important to the study of child development, but are also subjects of general societal concern. The research articles included have been chosen for their accessibility to students, and they are accompanied by study questions.

Table of Contents:

• Shaping the American Mass Media: A brief Overview
• Introduction to the Origins, Nature, and Uses of Theories
• The Scientific Method and the Social Construction of Reality: The Contributions of Philosophy to Media Theory
• Public Opinion as shaped by the press: The Contribution of Political science
• Cognitive Processing: The contributions of Psychology to Mass Communication theory
• The concept of Mass Society as as Contribution of Sociology to Media Studies
• James Bryce's 19th Century Theory of public opinion and the press
• Walter Lippmann's 1920's theory of Unintentional News
• The "Magic Bullet" Theory of Uniform Effects
• A selective and limited influences theory
• Gatekeeping Theory
• Agenda-setting Theory
• The two-Step flow of communication theory
• Uses for Gratifications theory
• Media Information Utility theory
• Modeling theory
• Social Expectations Theory
• Media-Influenced Diffusion of Innovation Theory
• a theory of Audience and Media Dependency on Popular Culture
• The Creeping Cycle of Desensitizatrion Theory
• Critical Cultural Perspectives: Interpretations of Media Influences on Individuals and society
• Cultural Imperialism Theory
• Collateral Media Instruction Theory
• Other Formulations and Concepts.