Service innovation how to go from customer needs to breakthrough services

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Bibliographic Details
Main Author: Bettencourt, Lance
Format: Book
Published: New York McGraw-Hill 2010
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780071713009 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.5  |b .B4848 2010 
100 1 # |a Bettencourt, Lance 
245 1 0 |a Service innovation  |b how to go from customer needs to breakthrough services  |c Lance A. Bettencourt. 
260 # # |a New York  |b McGraw-Hill  |c 2010 
300 # # |a xxix, 255 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references (p. 237-240) and index 
650 # 0 |a Customer services 
650 # 0 |a Customer services  |x Technological innovations 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422281 
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