The advertising handbook
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Published: |
London
Routledge
2009
|
| Edition: | 3rd ed |
| Series: | Media practice
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-422243 | ||
| 020 | # | # | |a 9780415423120 (hardback : alk. paper) |
| 020 | # | # | |a 0415423120 (hardback : alk. paper) |
| 020 | # | # | |a 9780415423113 (pbk. : alk. paper) |
| 020 | # | # | |a 0415423112 (pbk. : alk. paper) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5823 |b .B7273 2009 |
| 245 | 0 | 4 | |a The advertising handbook |c [edited by] Helen Powell ... [et al.] |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a London |b Routledge |c 2009 |
| 300 | # | # | |a xi, 247 p. |b ill. |c 24 cm |
| 490 | 1 | # | |a Media practice |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Advertising |v Handbooks, manuals, etc. |
| 700 | 1 | # | |a Powell, Helen |
| 700 | # | # | |a Brierley, Sean |d 1966- |t Advertising handbook |
| 830 | # | 1 | |a Media practice |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422243 |
| 964 | # | # | |c BOK |d MC |
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Advertising age handbook of advertising