The dynamics of persuasion communication and attitudes in the 21st century

The dynamics of persuasion communication and attitudes in the 21st century

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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitud...

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Bibliographic Details
Main Author: Perloff, Richard M. (Author)
Format: Book
Published: New York Routledge 2010
©2010
Edition:4th ed
Series:Communication series. Communication theory and methodology
Subjects:
Persuasion (Psychology)
Attitude change > Psychological aspects
Mass media > Psychological aspects
Online Access:Click Here to View Status and Holdings.
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