The dynamics of persuasion communication and attitudes in the 21st century
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitud...
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| Format: | Book |
| Published: |
New York
Routledge
2010
©2010 |
| Edition: | 4th ed |
| Series: | Communication series. Communication theory and methodology
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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THE DYNAMICS OF PERSUASION Communication and Attitudes in the 21st Century