The dynamics of persuasion communication and attitudes in the 21st century
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitud...
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| Format: | Book |
| Published: |
New York
Routledge
2010
©2010 |
| Edition: | 4th ed |
| Series: | Communication series. Communication theory and methodology
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Perloff, Richard M. |e author |
| 245 | 1 | 4 | |a The dynamics of persuasion |b communication and attitudes in the 21st century |c Richard M. Perloff |
| 250 | # | # | |a 4th ed |
| 264 | # | 1 | |a New York |b Routledge |c 2010 |
| 264 | # | 1 | |c ©2010 |
| 300 | # | # | |a xvi, 425 pages |b Illustrations |c 24 cm |
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| 490 | 1 | # | |a Communication series. Communication theory and methodology |
| 500 | # | # | |a Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008. |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement... |
| 526 | 0 | # | |a EPC646 |b LG240 |5 APB |
| 526 | 0 | # | |a Persuasion and Negotiation |b Bachelor of Applied Language Studies (Hons.) English Language Teaching for Professional Communicatons |5 Akademi Pengajian Bahasa |
| 650 | # | 0 | |a Persuasion (Psychology) |
| 650 | # | 0 | |a Attitude change |x Psychological aspects |
| 650 | # | 0 | |a Mass media |x Psychological aspects |
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THE DYNAMICS OF PERSUASION Communication and Attitudes in the 21st Century