The dynamics of persuasion communication and attitudes in the 21st century

• Main Author: Perloff, Richard M. (Author)
• Format: Book
• Published: New York Routledge 2010; ©2010
• Edition: 4th ed
• Series: Communication series. Communication theory and methodology
• Subjects: Persuasion (Psychology); Attitude change > Psychological aspects; Mass media > Psychological aspects
• Online Access: Click Here to View Status and Holdings.
• Item Description: Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
• Physical Description: xvi, 425 pages Illustrations 24 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9780415805674 (hbk); 0415805678 (hbk); 9780415805681 (pbk); 0415805686 (pbk)

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement...