Public relations metrics research and evaluation

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Bibliographic Details
Other Authors:	Ruler, Betteke van 1948-, Vercic, Ana Tkalac, Vercic, Dejan
Format:	Unknown
Published:	New York Routledge 2008
Series:	LEA's communication series
Subjects:	Public relations > Research Public relations > Evaluation
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HM1221 \|b .P785 2008
245	0	0	\|a Public relations metrics \|b research and evaluation \|c edited by Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic
260	#	#	\|a New York \|b Routledge \|c 2008
300	#	#	\|a xv, 328 p. \|b ill., map \|c 24 cm
490	1	#	\|a LEA's communication series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Public relations \|x Research
650	#	0	\|a Public relations \|x Evaluation
700	1	#	\|a Ruler, Betteke van \|d 1948-
700	#	#	\|a Vercic, Ana Tkalac
700	#	#	\|a Vercic, Dejan
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422229
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