Public relations metrics research and evaluation

Public relations metrics research and evaluation

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Bibliographic Details
Other Authors: Ruler, Betteke van 1948-, Vercic, Ana Tkalac, Vercic, Dejan
Format: Book
Published: New York Routledge 2008
Series:LEA's communication series
Subjects:
Public relations > Research
Public relations > Evaluation
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 328 p. ill., map 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780805862720 (hbk.)
0805862722 (hbk.)
9780805862737 (pbk.)
0805862730 (pbk.)
9781410616791
1410616797

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