Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management

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This book teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of st...

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Bibliographic Details
Main Author: Scarborough, Norman M. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2011
Edition:SIXTH EDITION
Subjects:
Small business > Management
Entrepreneurship > Management
New business enterprises > Management
Online Access:Click Here to View Status and Holdings.
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