Essentials of Entrepreneurship and Small Business Management
This book teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of st...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2011
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| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This book teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. Essentials of Entrepreneurship and Small Business Management contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition. |
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| Item Description: | Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. 2008 |
| Physical Description: | xvii, 630 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780136109594 0136109594 |
Essentials of entrepreneurship and small business management