TOURISM MANAGEMENT

• Main Authors: Weaver, David B. (Author), Lawton, Laura (Author)
• Format: Book
• Language: English
• Published: Australia John Wiley & Sons Australia, Ltd 2000
• Edition: Fourth Edition
• Series: Wiley Australia Tourism Series
• Subjects: Tourism > Marketing > Australia
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 420 pages illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9780470820223; 0470820225

Tourism is increasingly widespread and complex, and sophisticated and adaptive management is therefore required to realise its full potential as a positive and sustainable economic, ecological, social and cultural force. This textbook gives students an introductory exposure to tourism that provides a foundation for further informed engagement with the sector, first in the remainder of their tertiary studies and then in their capacity as managers. This fourth edition has been updated with recent industry and research developments and retains the thoroughness of content and application that had been established in the previous editions. The twelve chapters in this book have been carefully arranged so that together they constitute a logical and sequential introductory tourism management subject that can be delivered over the course of a normal university semester.