Marketing research tools & techniques

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Bibliographic Details
Main Author:	Bradley, Nigel 1958-
Format:	Book
Published:	Oxford Oxford University Press 2010
Edition:	2nd ed
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-418006
020	#	#	\|a 9780199564347 (pbk.)
020	#	#	\|a 0199564345 (pbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.2 \|b .B655 2010
100	1	#	\|a Bradley, Nigel \|d 1958-
245	1	0	\|a Marketing research \|b tools & techniques \|c Nigel Bradley
250	#	#	\|a 2nd ed
260	#	#	\|a Oxford \|b Oxford University Press \|c 2010
300	#	#	\|a xx, 527 p. \|b col. ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=418006
964	#	#	\|c BOK \|d 01