Marketing research tools & techniques
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| Main Author: | |
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| Format: | Book |
| Published: |
Oxford
Oxford University Press
2010
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xx, 527 p. col. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780199564347 (pbk.) 0199564345 (pbk.) |
Marketing research tools and techniques