Strategic marketing creating competitive advantage

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Bibliographic Details
Main Author:	West, Douglas
Other Authors:	Ibrahim, Essam 1949- John Battice, Ford, John B. 1949- John Battice
Format:	Unknown
Published:	Oxford Oxford University Press 2010
Subjects:	Marketing > Management Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780199556601 (pbk.)
020	#	#	\|a 0199556601 (pbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.135 \|b .W47 2010
100	1	#	\|a West, Douglas
245	1	0	\|a Strategic marketing \|b creating competitive advantage \|c Douglas West, John Ford, and Essam Ibrahim
260	#	#	\|a Oxford \|b Oxford University Press \|c 2010
300	#	#	\|a xxvi, 585 p. \|b col. ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Decision making
700	1	#	\|a Ibrahim, Essam \|d 1949- \|q John Battice
700	#	#	\|a Ford, John B. \|d 1949- \|q John Battice
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=418004
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