Strategic marketing creating competitive advantage

Strategic marketing creating competitive advantage

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Bibliographic Details
Main Author: West, Douglas C.
Other Authors: Ibrahim, Essam, Ford, John B. 1949- John Battice
Format: Book
Published: Oxford Oxford University Press 2010
Edition:2nd ed
Subjects:
Marketing > Management
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxvi, 585 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780199556601
0199556601

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