Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

This hands-on guide to the next generation of customer relationship marketing shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers.

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Bibliographic Details
Main Authors: Azevedo, Abaete de (Author), Pomeranz, Ricardo (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2008
Subjects:
Consumers
Marketing
Customer relations
Online Access:Click Here to View Status and Holdings.
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