Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing
This hands-on guide to the next generation of customer relationship marketing shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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