Customer obsession how to acquire, retain, and grow customers in the new age of relationship marketing

• Main Authors: Azevedo, Abaete de (Author), Pomeranz, Ricardo (Author)
• Format: Book
• Language: English
• Published: New York McGraw-Hill 2008
• Subjects: Consumers; Marketing; Customer relations
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xi,226 pages illustrations 24 cm
• Bibliography: Includes bibliographical references (p. 217-220) and index
• ISBN: 0071497048; 9780071497046

This hands-on guide to the next generation of customer relationship marketing shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers.