Consumer Behavior Buying, Having, and Being
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes an...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2011
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| Edition: | Ninth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior buying, having, and being