Consumer Behavior Buying, Having, and Being
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes an...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2011
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| Edition: | Ninth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780136110927 |q hardback |
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| 100 | 1 | # | |a Solomon, Michael R. |e author |
| 245 | 1 | 0 | |a Consumer Behavior |b Buying, Having, and Being |c Michael R. Solomon |
| 250 | # | # | |a Ninth Edition |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xxv, 654 pages |b illustrations (some colour) |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexs |
| 520 | # | # | |a Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior |
| 526 | 0 | # | |a IMU253 |b IC110 |5 ACIS |
| 526 | 0 | # | |a Kepenggunaan Islam |b Diploma Muamalat |5 Academy of Contemporary Islamic Studies |
| 650 | # | 0 | |a Consumer behavior |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=417780 |
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Consumer behavior buying, having, and being