Consumer Behavior Buying, Having, and Being
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes an...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J.
Prentice Hall
2011
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| Edition: | Ninth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizational and Household Decision Making; Income and Social Class; Ethnic, Racial, and Religious Subcultures; Age Subcultures; Cultural Influences on Consumer Behavior; Global Consumer Culture For marketing professionals who want to understand the latest trends in consumer behavior |
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| Physical Description: | xxv, 654 pages illustrations (some colour) 29 cm |
| Bibliography: | Includes bibliographical references and indexs |
| ISBN: | 9780136110927 0136110924 |
Consumer behavior buying, having, and being