Principles of Marketing
With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow
Prentice Hall FINANCIAL TIMES
2008
|
| Edition: | FIFTH EUROPEAN EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a English |
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| 100 | 0 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Principles of Marketing |c Philip Kotler [and three others.] |
| 250 | # | # | |a FIFTH EUROPEAN EDITION |
| 264 | # | 1 | |a Harlow |b Prentice Hall FINANCIAL TIMES |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a xxxv, 1020 pages |b color illustrations |c 28 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a includes bibliographical references and index |
| 520 | # | # | |a With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Kotler, Philip |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=416894 |
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Principles of Marketing