Principles of Marketing

Principles of Marketing

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With global examples and completely up-to-date with the latest marketing techniques, 'Principles of Marketing' looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global...

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Harlow Prentice Hall FINANCIAL TIMES 2008
Edition:FIFTH EUROPEAN EDITION
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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