Bite-sized marketing realistic solutions for the overworked librarian

Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices *...

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Bibliographic Details
Main Author: Dowd, Nancy
Other Authors: Evangeliste, Mary, Silberman, Jonathan
Format: Book
Published: Chicago American Library Association 2010
Subjects:
Online Access:Click Here to View Status and Holdings.
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