Bite-sized marketing realistic solutions for the overworked librarian

Bite-sized marketing realistic solutions for the overworked librarian

Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices *...

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Bibliographic Details
Main Author: Dowd, Nancy
Other Authors: Evangeliste, Mary, Silberman, Jonathan
Format: Book
Published: Chicago American Library Association 2010
Subjects:
Libraries > Marketing
Libraries > Public relations
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Bite-sized marketing  |b realistic solutions for the overworked librarian  |c Nancy Dowd, Mary Evangeliste, & Jonathan Silberman 
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500 # # |a Includes index. 
520 # # |a Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print mediaVisually compelling and easy to read, this book will challenge you to market your library in new and original ways. 
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650 # 0 |a Libraries  |x Public relations 
700 1 # |a Evangeliste, Mary 
700 # # |a Silberman, Jonathan 
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