MARKETING CHANNELS A Malaysian Experience
Marketing Channels: A Malaysian Experience provides a local flavour to one of the elements of the marketing mix - the channel of distribution as a strategic marketing application tool. Marketing channels has been an area of marketing that is often neglected by both practitioners and academics as a k...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
McGraw-Hill (Malaysia) Sdn. Bhd.
2009
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing Channels A Management View