The Routledge companion to nonprofit marketing
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| Other Authors: | , |
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| Format: | Unknown |
| Published: |
London
Routledge
2008
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| Series: | Routledge companions
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 432 p. ill. 26 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780415417273 (hardback) 0415417279 (hardback) |
Nonprofit marketing marketing management for charitable and nongovernmental organizations 
STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS