Competing in Emerging Markets Cases and Readings
This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theorie...
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| Format: | Book |
| Language: | English |
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New York
Routledge
2008
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| Online Access: | Click Here to View Status and Holdings. |
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Multinational enterprise and world competition a comparative study of the USA, Japan, the UK, Sweden and West Germany
Winning worldwide strategies for dominating global markets
