Competing in Emerging Markets Cases and Readings

This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theorie...

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Bibliographic Details
Other Authors: Merchant, Hemant (Editor)
Format: Book
Language:English
Published: New York Routledge 2008
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Online Access:Click Here to View Status and Holdings.
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