Malcolm McDonald on marketing planning understanding marketing plans and strategy

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Bibliographic Details
Main Author:	McDonald, Malcolm
Format:	Book
Published:	London, England Kogan Page 2008
Subjects:	Marketing > Management Marketing > Planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	0	\|a Malcolm McDonald on marketing planning \|b understanding marketing plans and strategy \|c Malcolm McDonald
260	#	#	\|a London, England \|b Kogan Page \|c 2008
300	#	#	\|a x, 197 p. \|b ill. \|c 22 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Planning
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