Marketing Management
Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid chan...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
PEARSON Prentice Hall
2009
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| Edition: | THIRTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780131357976 |q paperback |
| 020 | # | # | |a 9780136009986 |q hardback |
| 020 | # | # | |a 0131357972 |q paperback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .K64 2009 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Marketing Management |c PHILIP KOTLER, Northwestern University; KEVIN LANE KELLER, Dartmounth College |
| 250 | # | # | |a THIRTEENTH EDITION |
| 264 | # | 1 | |a Upper Saddle River, NJ |b PEARSON Prentice Hall |c 2009 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a 816 pages |b some colour illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management |
| 650 | # | 0 | |a Marketing |x Management |
| 700 | 1 | # | |a Keller, Kevin Lane |d 1956- |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=415066 |
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Marketing management