Marketing Management

Marketing Management

Show other versions (8)

Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid chan...

Full description

Saved in:
Bibliographic Details
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane 1956- (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ PEARSON Prentice Hall 2009
Edition:THIRTEENTH EDITION
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Product Description Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management
Physical Description:816 pages some colour illustrations 29 cm
Bibliography:Includes bibliographical references and index
ISBN:9780131357976
9780136009986
0131357972

Similar Items