Essentials of marketing research an applied orientation
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| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Frenchs Forest, N.S.W.
Pearson Education Australia
2008
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-415012 | ||
| 005 | 2020615235854 | ||
| 008 | t2008 a 001 eng D | ||
| 020 | # | # | |a 9780733984211 |q paperback |
| 020 | # | # | |a 0733984215 |q paperback |
| 040 | # | # | |a ANL |b eng |c ANL |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .E87 2008 |
| 245 | 0 | 0 | |a Essentials of marketing research |b an applied orientation |c Naresh K. Malhotra ... [et al.] |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a Frenchs Forest, N.S.W. |b Pearson Education Australia |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a xvii, 480 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Previous ed.: 2004 |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing consultants |x Methodology |
| 650 | # | 0 | |a Marketing research |
| 650 | # | 0 | |a Market surveys |
| 650 | # | 0 | |a Marketing research |x Methodology |
| 700 | 1 | # | |a Malhotra, Naresh K. |e editor |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=415012 |
| 964 | # | # | |c BOK |d 01 |
Essentials of marketing research an applied orientation