Essentials of marketing research an applied orientation

Essentials of marketing research an applied orientation

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Bibliographic Details
Other Authors: Malhotra, Naresh K. (Editor)
Format: Book
Language:English
Published: Frenchs Forest, N.S.W. Pearson Education Australia 2008
Edition:2nd ed
Subjects:
Marketing consultants > Methodology
Marketing research
Market surveys
Marketing research > Methodology
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Previous ed.: 2004
Physical Description:xvii, 480 pages illustrations 26 cm
Bibliography:Includes bibliographical references and index
ISBN:9780733984211
0733984215

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