CONSUMER BEHAVIOUR A EUROPEAN OUTLOOK
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-orien...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Prentice Hall/Financial Times
2008
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Schiffman, Leon G. |e author |
| 245 | 1 | 0 | |a CONSUMER BEHAVIOUR |b A EUROPEAN OUTLOOK |c LEON G. SCHIFFMAN, LESLIE LAZAR KANUK, HAVARD HANSEN |
| 264 | # | 1 | |a Harlow, England |b Prentice Hall/Financial Times |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a xviii, 494 pages |b colour illustrations |c 27 cm |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches |
| 650 | # | 0 | |a Consumer behavior |z Europe |
| 650 | # | 0 | |a Motivation research (Marketing) |z Europe |
| 700 | 1 | # | |a Hansen, Havard |e author |
| 700 | 1 | # | |a Kanuk, Leslie Lazar |e author |
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Consumer behaviour a European perspective 
Consumer Behavior