CONSUMER BEHAVIOUR A EUROPEAN OUTLOOK

CONSUMER BEHAVIOUR A EUROPEAN OUTLOOK

This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-orien...

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Bibliographic Details
Main Authors: Schiffman, Leon G. (Author), Hansen, Havard (Author), Kanuk, Leslie Lazar (Author)
Format: Book
Language:English
Published: Harlow, England Prentice Hall/Financial Times 2008
Subjects:
Consumer behavior > Europe
Motivation research (Marketing) > Europe
Online Access:Click Here to View Status and Holdings.
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Summary:This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches
Physical Description:xviii, 494 pages colour illustrations 27 cm
Bibliography:Includes bibliographical references and index
ISBN:9780273704010
027370401X

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