A framework for marketing management

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane
Format:	Unknown
Published:	Upper Saddle River, N.J. Prentice Hall 2009
Edition:	4th ed
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780137131846
020	#	#	\|a 0137131844
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .K68 2009
100	1	#	\|a Kotler, Philip
245	1	2	\|a A framework for marketing management \|c Philip Kotler, Kevin Lane Keller
250	#	#	\|a 4th ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 2009
300	#	#	\|a 384 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Keller, Kevin Lane
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=415008
964	#	#	\|c BOK \|d 01
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