Media management a casebook approach

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Bibliographic Details
Other Authors:	Sylvie, George
Format:	Book
Published:	New York Lawrence Erlbaum Associates 2008
Edition:	4th ed
Series:	LEA's communication series
Subjects:	Mass media > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 9780805861976 (pbk.)
020	#	#	\|a 0805861971 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a P96.M34 \|b M4 2008
245	0	0	\|a Media management \|b a casebook approach \|c George Sylvie ... [et al.]
250	#	#	\|a 4th ed
260	#	#	\|a New York \|b Lawrence Erlbaum Associates \|c 2008
300	#	#	\|a xi, 414 p. \|b ill. \|c 23 cm
490	1	#	\|a LEA's communication series
504	#	#	\|a Includes bibliographical references (p. [383]-404) and indexes
650	#	0	\|a Mass media \|v Case studies \|x Management
700	1	#	\|a Sylvie, George
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=414806
964	#	#	\|c BOK \|d 01