The dynamics of mass communication media in transition
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing wo...
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| Format: | Book |
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Boston, MA
McGraw-Hill
2011
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| Edition: | 11th ed |
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more. |
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| Physical Description: | xxv, 482 p. col. ill. 27 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780073378886 (pbk.) 0073378887 (pbk.) 9780071221467 0071221468 |
The dynamics of mass communication media in transition