Global marketing
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Published: |
Boston
Prentice Hall
2011
|
Edition: | 6th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-413932 | ||
020 | # | # | |a 9780137023868 (pbk. : alk. paper) |
020 | # | # | |a 0137023863 |
040 | # | # | |a ITMB |
090 | 0 | 0 | |a HF1416 |b .K443 2011 |
100 | 1 | # | |a Keegan, Warren J. |
245 | 1 | 0 | |a Global marketing |c Warren J. Keegan, Mark C. Green |
250 | # | # | |a 6th ed |
260 | # | # | |a Boston |b Prentice Hall |c 2011 |
300 | # | # | |a xxxiv, 587 p. |b ill., maps, col. |c 28 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |
700 | 1 | # | |a Green, Mark C. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413932 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1|| |