Global marketing

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Bibliographic Details
Main Author: Keegan, Warren J.
Other Authors: Green, Mark C.
Format: Book
Published: Boston Prentice Hall 2011
Edition:6th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxiv, 587 p. ill., maps, col. 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9780137023868 (pbk. : alk. paper)
0137023863