Market research handbook

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Bibliographic Details
Other Authors:	Hamersveld, Mario van, Bont, Cees de 1964-
Format:	Book
Published:	Chichester John Wiley & Sons 2007
Edition:	5th ed.
Series:	ESOMAR handbook of market and opinion research
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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001	wils-413588
020	#	#	\|a 9780470517680 (hbk.)
020	#	#	\|a 0470517689 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.2 \|b .M37 2007
245	0	0	\|a Market research handbook \|c edited by Mario van Hamersveld, Cees de Bont
246	3	#	\|a Handbook of market research
250	#	#	\|a 5th ed.
260	#	#	\|a Chichester \|b John Wiley & Sons \|c 2007
300	#	#	\|a xxvi, 627 p. \|b ill. \|c 26 cm
490	1	#	\|a ESOMAR world research publication
500	#	#	\|a Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Hamersveld, Mario van
700	1	#	\|a Bont, Cees de \|d 1964-
830	#	0	\|a ESOMAR handbook of market and opinion research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413588
964	#	#	\|c BOK \|d BM
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