Market research handbook
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| Other Authors: | , |
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| Format: | Book |
| Published: |
Chichester
John Wiley & Sons
2007
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| Edition: | 5th ed. |
| Series: | ESOMAR handbook of market and opinion research
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998 |
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| Physical Description: | xxvi, 627 p. ill. 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470517680 (hbk.) 0470517689 (hbk.) |
The industrial market research handbook