Strategic marketing problems cases and comments

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Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A. 1944- Robert Allen
Format:	Book
Published:	Upper Saddle River, NJ Pearson/Prentice Hall 2010
Edition:	12th ed
Subjects:	Marketing > Case studies > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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