Strategic marketing problems cases and comments

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Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A. 1944- Robert Allen
Format:	Book
Published:	Upper Saddle River, NJ Pearson/Prentice Hall 2010
Edition:	12th ed
Subjects:	Marketing > Case studies > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-413586
005	202242510308
020	#	#	\|a 9780132465496
020	#	#	\|a 0132465493
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.135 \|b .K47 2010
100	1	#	\|a Kerin, Roger A.
245	1	0	\|a Strategic marketing problems \|b cases and comments \|c Roger A. Kerin, Robert A. Peterson
250	#	#	\|a 12th ed
260	#	#	\|a Upper Saddle River, NJ \|b Pearson/Prentice Hall \|c 2010
300	#	#	\|a xi, 707 p. \|b ill. (some col.) \|c 29 cm
504	#	#	\|a Includes bibliographical references and indexes
526	0	#	\|a MKT750 \|b BM770 \|5 AAGBS
526	0	#	\|a Strartegic Marketing Management \|b Master in Business Management \|5 Arshad Ayub Graduate Business School
526	0	#	\|a HTM705 \|b HM771 \|5 FPHP
526	0	#	\|a Strategic Marketing for Hospitality and Tourism \|b Master in Tourism Management \|5 Faculty of Hotel and Tourism Management
650	#	0	\|a Marketing \|v Case studies \|x Decision making
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Peterson, Robert A. \|d 1944- \|q Robert Allen
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413586
964	#	#	\|c BOK \|d 01