Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A. 1944- Robert Allen
Format: Unknown
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2010
Edition:12th ed
Subjects:
Marketing > Case studies > Decision making
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9780132465496 
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040 # # |a DLC  |d ITMB 
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100 1 # |a Kerin, Roger A. 
245 1 0 |a Strategic marketing problems  |b cases and comments  |c Roger A. Kerin, Robert A. Peterson 
250 # # |a 12th ed 
260 # # |a Upper Saddle River, NJ  |b Pearson/Prentice Hall  |c 2010 
300 # # |a xi, 707 p.  |b ill. (some col.)  |c 29 cm 
504 # # |a Includes bibliographical references and indexes 
526 0 # |a MKT750  |b BM770  |5 AAGBS 
526 0 # |a Strartegic Marketing Management  |b Master in Business Management  |5 Arshad Ayub Graduate Business School 
526 0 # |a HTM705  |b HM771  |5 FPHP 
526 0 # |a Strategic Marketing for Hospitality and Tourism  |b Master in Tourism Management  |5 Faculty of Hotel and Tourism Management 
650 # 0 |a Marketing  |v Case studies  |x Decision making 
650 # 0 |a Marketing  |v Case studies  |x Management 
700 1 # |a Peterson, Robert A.  |d 1944-  |q Robert Allen 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=413586 
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