Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A. 1944- Robert Allen
Format: Book
Published: Upper Saddle River, NJ Pearson/Prentice Hall 2010
Edition:12th ed
Subjects:
Marketing > Case studies > Decision making
Marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 707 p. ill. (some col.) 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780132465496
0132465493

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