Living the brand how to transform every member of your organization into a brand champion
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| Format: | Unknown |
| Published: |
London
Kogan Page
2007
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Living the brand how to transform every member of your organization into a brand champion ; in association with Marketing
Branding governance a participatory approach to the brand building process
Strategic Brand Management Building, Measuring, and Managing Brand Equity
